about
I’m a thoughtful and analytical person with a strong ability to connect ideas and see patterns. I work with focus and independence, but enjoy collaboration when developing concepts together. My strengths lie in conceptual thinking, structure, and translating abstract ideas into something clear and usable.
I supported strategy and planning work for brand projects and helped translate cultural signals into usable frameworks. I contributed to structuring strategic narratives and clarifying positioning and messaging.
I also explored AI-assisted research workflows and knowledge organization (Are.na-based) and contributed to method development around meaning and decision-making.
At Round2, a design-led thrift and café concept, I shape how the place works and feels, carrying responsibility across brand, environment, systems, and growth. I develop the brand across the physical space and digital presence, aligning how the concept is experienced both in-store and online.
I design the in-store experience — from layout, lighting, ambience, and music to booking logic, pricing, and communication — continuously refining seller table and rack offers while treating environment, packages, and UX as one connected system.
I’m developing a modern booking widget and admin system for self-service thrift stores. The focus is a low-friction booking flow that feels modern and fast to learn.
I prototype the embedded booking journey and admin views (availability, packages, store logic), and map the operational constraints around payments, migration, and merchant tooling.